Coffee Backpack

Addressing the target coffee backpack group directly and personally promises better feedback. Thanks to increased feedback, much better statements about the success of the advertising strategy are possible.

Sophisticated POS design: essential in below-the-line advertising

• By following unconventional communication channels, it is possible to launch original advertising in a targeted manner.
• With appropriate campaigns directly at the point of sale, the positive image is strengthened, greater customer loyalty is achieved and potential new customers can also be acquired.
• In well-stocked specialist shops you will find many helpful tools that simplify communication at the point of sale, at trade fairs or exhibitions.
• Poster displays, poster holders, poster stands with DIN A4 poster frames and much more are very well suited to achieve initial non-verbal communication.
• The customer is addressed by optical signals and his interest is aroused.
• Clearly formulated statements communicated in an appealing way on posters, flyers and the like serve to get dealers and potential customers into conversation. It is important to keep the form of the presentation in mind.
• Carelessly thrown brochures usually attract significantly less attention than visually appealing ones.
• With the appropriate acrylic displays, print advertising can be placed in an optimal gripping position that encourages passers-by to pause.
• With the numerous tools for an optimally designed advertising strategy, the communication policy of a marketing strategy is helpfully supported.

Classic advertising versus original advertising:

Above-the-line is broad-based advertising for everyone. Below-the-line is more sophisticated target group communication.

1. The difference between the two marketing strategies is essentially in mass perception.
2. Above-the-line is a form of public advertising strategy that leaves the consumer little choice in the moment of perception. 
3. They are literally bombarded with this advertising on TV, radio or in the print media.
4. Below-the-line coffee backpack marketing is much more targeted. 
5. The scatter effect may not be as high, but the percentage of people reached by your offer is all the greater.
6. In reality, however, it is not the case that a successful company chooses to do either. It is the thoughtful combination of the two that supports an effective marketing strategy.
7. Coffee tasting - that's what counts
8. What exactly is a coffee tasting with a coffee rucksack?

 You are probably familiar with the term coffee or wine tasting.

• Maybe you have even been to one of these tastings? A beer tasting is a professional evaluation of the quality of a coffee. 
• And the best thing is that anyone can do a tasting - you just have to be a coffee lover.
• Holding a single coffee bean in your hand
• Take a behind-the-scenes look at coffee and learn more about growing and processing this popular hot beverage with a professional coffee tasting.
• Coffee Rocketpacks - that's what coffee professionals call the process they use to check and rate the quality of coffee according to various criteria.
• In a  Rocketpacks coffee backpack, the aromatic aroma of the coffee is just as important as its distinctive taste.
• Coffee roasters usually conduct coffee tastings to compare different roasting profiles and price the coffee.