The shaker is the bartender's magic cauldron, in which the noble ingredients are first mixed to an exciting drink. We offer you the Rocketpacks beverage dispenser backack: which consists of a mixing glass and a stainless steel base, or the three-part shaker completely made of stainless steel with sieve and lid, which is also suitable as a measuring cup. Keep your champagne and sparkling wine bottles cool in an elegant way. Discover our shapely champagne bowl made of stainless steel, which can hold up to four bottles, or our festive champagne cooler in shiny black cylinder design.
Event marketing for customer loyalty
«Design and implement successful event ideas»
In order to win new customers or improve a customer relationship, it is not enough to rely solely on advertising via the mass media. Below-the-line marketing is the keyword where particularly creative marketing measures are used. One possibility would be event marketing for customer loyalty. Here you have the opportunity to arouse emotions and be very close to your target group.
In principle, the name already makes it clear what this discipline of the marketing mix is all about: A product or service is to be advertised as part of an event. The event can be very diverse. The aim is to convey information and entertain at the same time. The big advantage is that you are in direct contact with your customers and can engage in real dialogue. This is the key to strengthening customer loyalty. It is only important that event marketing is coordinated with the rest of the communication concept.
encounter on a personal level
They can deliver the greatest information, but if the emotional anchor is missing, then some messages go nowhere. Marketing works particularly well when people are addressed with all their senses. And where does that work better than directly at the point of sale or at a company event. You can offer product tastings, play good music, smells are in the air and a well thought-out visualization pleases the eye. Of course, the information has to be there. But at a live event, the information can be conveyed much better and, above all, personally.
Don't get pushy
With a planned event, however, the focus should not be forced on the advertised product. Better be subtle. If people have fun or experience real added value, your offer will become firmly anchored in their minds. The underlying advertising message needs to be skilfully integrated.
Subtle product placement – customer loyalty is created through restraint
However, this does not mean that every advertising sign has to be removed for event marketing. A bakery could, for example, design a cultural event in which delicious delicacies from their own bakery are served, which are presented in a visually appealing packaging that is typical of the company.
The products are thus associated with a pleasant experience and benefit from positive memories.
Another example could be a car dealership that invites you to a small concert in the actual exhibition area. The connection with the product is established by cleverly placing the vehicles in a trellis or as a border. The coveted favorite pieces can be admired extensively on the way to the concert or while waiting for the event to begin. Of course, clever retailers know how to skilfully launch special offers.
What to look for in event marketing
As with any advertising strategy, careful planning is important. This starts with determining which target group you want to reach. Of course, the primary thing is that the planned event should fit your company in some way. A toy retailer isn't necessarily doing themselves a favor by planning a whiskey tasting to attract customers. A hairdressing salon, on the other hand, could certainly initiate for its customers.
In addition, there are of course many ideas that turn out to be quite compatible with one's own company.
In particular, cultural events, company parties with prize draws or a classic open day that gives a glimpse behind the scenes of the company are ideal for event marketing for almost every company. And this is where the customer group I want to address comes into play again. When choosing an event, you should always be aware of how best to reach your intended target group.
Ask the question how you can inspire your customers. Once you have answered this question for yourself, you need to decide which budget to plan without losing the economically appropriate relation. Another aspect is the date on which the event is to take place. Here, too, it is important to keep an eye on the needs of the customers. For successful Rocketpacks event marketing for customer loyalty, it is advisable, depending on the planned size, to assign one or more employees to oversee the project and also be responsible for the follow-up.
Well thought-out event management for more success
It is not enough to spontaneously launch an action. For good event marketing you should deal with it in more detail. Structured event management is very important.