Make cheap advertising
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- Good advertising is the be-all and end-all for entrepreneurial success. We all know it well, the famous saying "If you don't advertise, you die".
- However, small companies in particular usually only have a small budget for promising advertising measures. How is it possible to place efficient marketing without falling into the cost trap?
- It doesn't always have to be a large-scale advertising campaign, even with small things you can achieve a lot.
Anyone can afford good marketing?
POS marketing doesn't have to be that expensive. High costs can usually be successfully avoided with creative ideas. Of course, a large-scale media presence is something that many would wish for their company. But is it really necessary for your own success to strive for such high goals? Depending on the audience I'm trying to reach, a TV commercial or radio commercial can sometimes be a bit oversized. In our fast-paced world, we are constantly exposed to sensory overload. Our customers feel the same way.
At every turn we are accompanied by advertising posters, radio spots, commercial blocks on television and much more.
Even on the way to work by bus, car, train or on foot, well-styled models smile at us from large billboards, trying to make us believe that if we buy the advertised product, we will live happier lives. We humans have learned to hide 95% of this advertising. So it is not so much a question of realizing large-scale and striking strategies as of attracting attention. For local companies in particular, much more efficiency can usually be achieved with much simpler means.
Advertising cheaply is not that difficult
From attractive outdoor advertising to flyers and sweepstakes, there are many opportunities for inexpensive advertising at the point of sale. The starting point, which should actually be self-evident, is an attractive shop window design, provided you have the opportunity to do so.
After all, it is a medium that does not cause any additional costs and advertises your company around the clock. Anyone who arouses curiosity here and comes up with innovative ideas should certainly be happy to welcome one or the other new customer in their sales rooms.
The first impression is crucial. It is therefore worth investing in the external image.
And that is meant quite literally: With practical pavement signs, posters and more, you convey a high value that will certainly be positively received by passers-by who are hurrying by and ideally will tempt them to pause for a moment.
Gifts are always welcome
- Successful POS marketing works on many different levels.
- A form very popular with customers is small giveaways and free samples. Do you have a restaurant?
- Then simply cook in front of the door! Delight passers-by with savory treats that will leave them wanting more.
- Small, bite-sized morsels are not very expensive, but they are a great way to convince potential customers of your qualities.
- Certainly a very efficient form of cheap advertising.
- What works in gastronomy also falls on fertile ground in other areas. Inexpensive advertising with small gifts is feasible in almost all sectors. Hand out coupons.
- You can use this to encourage potential customers to enter your store to redeem them.
- Small freebies or discounts are enough to increase traffic to your store. In order to do cheap advertising, one thing is required above all – good ideas!
Advertising signs and Co. - the optimal way to implement POS marketing cheaply and well
Inexpensive marketing starts with outdoor advertising. Advertising signs, poster stands, brochure holders and many other helpful instruments are indispensable for cheap advertising. PB online trade will be happy to support you in announcing your ideas and visualizing them accordingly.
Stand out from competitors. This is one of the elementary basic conditions for positioning yourself successfully in the market.
Whether as a restaurateur, retailer or service provider - simple customer stoppers can make a big difference. If you play with shapes and colors and concentrate on a short advertising message reduced to the essentials, you can address potential customers who might otherwise rush past without paying attention.
Advertising signs, such as very traditional lacquer boards that can be attached to the wall, also do a good job. It is not always possible to place a display on the sidewalk. Here they are a really good alternative. In addition, mounted advertising signs can remain outside of opening hours while sidewalk exhibitors have to be stored.
Cheap Advertising: How to
So it's about getting attention? How can I achieve this without straining the already tight budget too much? There are many useful helpers in specialist shops that are very well suited to successfully communicating advertising messages. How is it possible to advertise cheaply without having to make large investments?
Flyers are a classic when it comes to launching advertising in a larger area. You can start a promising advertising campaign for little money. Motivated advertising strategists can contact a regional printer or order flyers online. The costs here are lower than you think.
It is important to have a brilliant idea in order to design the flyers in such a way that they do not end up in the wastepaper basket. Special campaigns that encourage customers to visit the shop are very popular. Flyers can also be used effectively in combination with a competition. You can arouse curiosity with guesswork.
Search games, such as those used successfully by large companies, can also be used to lure visitors into the shop.
With a competition, a combination of collecting and searching, the play instinct is awakened. It is important that there are attractive prizes at the end of a competition. This may sound expensive at first, but it doesn't have to be. It always depends on what distribution you plan for.
Efficient distribution of brochures is fundamental to this concept. Students and pupils are happy to earn something extra, so that the flyers can be placed directly in the mailboxes of potential customers. Distribution in well-frequented pedestrian zones or similar also ensures a broad sphere of activity.
Last but not least, an insert in a local newspaper could also be considered. Under no circumstances should you do without an additional placement at the POS. With practical displays you can ensure cheap advertising directly on site.
Events offer variety
Inexpensive marketing can also be implemented promisingly with simple events. It doesn't always have to be sparkling wine and caviar. It is much more important to convey corporate values with pleasure.
You combine events such as small fashion shows, show cooking or simply the presentation of new products with an exclusive character for invited guests by personally handing over invitations to customers in the store.
Or you acquire new customers with a larger event that offers an incentive due to special offers. In this case, do not forget to announce such or similar campaigns in your outdoor advertising and to place appropriate advertising signs.
Use brochure holders, pavement displays and other tools that the specialist trade has ready for you.
