Don't forget the outdoor beverage advertising that advertises the event a few days in advance!
Make cheap advertising
" Tips for cost-effective and effective marketing "
- Good advertising is essential for business success. We're all familiar with the famous saying "If you don't advertise, you die".
- But small businesses, in particular, often have limited budgets for effective advertising.
- How can you market effectively without falling into the cost trap?
- It doesn't always have to be a big advertising campaign, you can also achieve a lot with small things.
- Can anyone afford good marketing?
- POS marketing doesn't have to be expensive.
- High costs can usually be successfully avoided with creative ideas.
- Of course, a big media presence is something that many people would like for their business.
- But is it really necessary for your own success to aim so high?
- Depending on the audience I'm trying to reach, a TV or radio spot can sometimes be a bit over the top. In our fast-paced world, we are constantly exposed to sensory overload. Our clients feel the same way.
Every step of the way, we are bombarded by billboards, radio ads, TV commercials and more.
- Even on our way to work by bus, car, train or on foot, well-dressed models smile at us from large billboards, trying to make us believe that we will live happier lives if we buy the advertised product.
- We humans have learned to hide 95% of this advertising.
- So it is not so much a matter of implementing large and eye-catching strategies, but of attracting attention.
- For local companies in particular, much more efficiency can usually be achieved with much simpler means.
- Cheap advertising is not that difficult.
- From attractive outdoor advertising to flyers and competitions, there are many ways to advertise cheaply at the point of sale.
- The starting point, which should be obvious, is an attractive window display, if you have the opportunity.
- After all, it is a medium that does not incur any additional costs and promotes your business around the clock.
- If you can create curiosity and come up with innovative ideas, you should be able to welcome the odd new customer to your showroom.
- First impressions are crucial. So it pays to invest in your outward image.

And we mean that literally: With practical pavement signs, posters and more, you can add value that is sure to be well received by passers-by and, ideally, entice them to pause for a moment.
- Gifts are always welcome
- Successful POS marketing works on many levels.
- One form that is very popular with customers is small giveaways and free samples.
- Do you have a restaurant?
- Then cook out in front of the door!
- Delight passers-by with tasty treats that will leave them wanting more.
- Small, bite-sized bites are not very expensive, but they are a great way to convince potential customers of your qualities.
- Certainly a very effective form of cheap advertising.
- What works in the hospitality industry also falls on fertile ground in other areas.
- Cheap advertising with small gifts is possible in almost all sectors. Give away vouchers.
- This will encourage potential customers to come into your business to redeem them.
- Small freebies or discounts are enough to increase traffic to your store.
- To advertise cheaply, you need one thing above all else - good ideas!
- Signs and more - the best way to do POS marketing cheaply and well
- Cheap marketing starts with outdoor advertising. Advertising signs, poster stands, brochure holders and many other useful tools are indispensable for cheap advertising.
- PB online trade is happy to help you communicate and visualise your ideas.
- Stand out from the competition.
- This is one of the basic requirements for successful positioning in the market.
Whether you are a caterer, retailer or service provider, simple customer stoppers can make a big difference.
- By playing with shapes and colours and focusing on a short, concise message, you can attract potential customers who might otherwise pass by without paying attention.
- Advertising signs, such as the very traditional lacquered boards that can be hung on the wall, also work well.
- It is not always possible to place a display on the pavement.
- Here they are a really good alternative. In addition, mounted signs can be left on the pavement outside of opening hours.
- Cheap advertising: How to!
- So it's all about attracting attention? How can I do this without breaking the bank?
- There are many useful tools in the trade that can help you get your message across.
- How can you advertise cheaply without having to make a big investment?
- Flyers are a classic when it comes to advertising on a large scale.
- You can start a promising advertising campaign for little money.
- Motivated advertising strategists can contact a local print shop or order flyers online.
- The cost is lower than you might think.
- It is important to have a brilliant idea to design the flyers so that they do not end up in the bin.
- Special promotions that encourage customers to visit the store are very popular.
- Flyers can also be used effectively in combination with a competition. You can stimulate curiosity with quizzes.
Quizzes, such as those used successfully by large companies, can also be used to draw people into the shop.
- A competition, a combination of collecting and searching, will stimulate the gambling instinct.
- It is important that there are attractive prizes at the end of a competition.
- This may sound expensive at first, but it doesn't have to be. It all depends on the distribution you are planning.
- Efficient distribution of leaflets is fundamental to this concept.
- Students will be happy to earn extra money to put the flyers directly in the mailboxes of potential customers.
- Distribution in busy pedestrian areas and the like also ensures a wide reach.
- Last but not least, an insert in a local newspaper could also be considered.
- You should also consider additional placement at the POS.
- Convenient displays are an inexpensive way to advertise on site.
- Events offer variety
- Inexpensive marketing can also be achieved with simple events. You can